Suncream and sleigh bells: get ahead on festive packaging

UK summers are so short-lived that nobody wants to think about Christmas when the BBQ is lit and the suncream being slathered – but smart businesses know that now is the time to get ahead of the game on festive packaging!

Presentation packaging is a key marketing strategy for many brands at Christmas. Sampling packs disguised as Advent calendars have become a much-loved part of our seasonal shopping habits, while gift sets offer a simple, time-saving present idea for that person who has everything.

Christmas marketplaces are always saturated with limited edition festive packaging, which means that if you leave yours to the last minute, there’s a strong chance you’ll end up with a rushed, uninspiring design or worse – you’ll miss the Christmas rush completely.

It takes 8-12 weeks to develop a packaging concept into a retail-ready design, and last year many shoppers started their Christmas preparations in the early Autumn due to the uncertainty caused by Covid-19.

It’s impossible to predict what this year’s shopping habits will be, which arguably makes it even more important for brands to be prepared. That will involve creating beautiful, eye-catching boxes to tempt in-store shoppers, but also catering for a much larger online market that has sprung up since the start of the pandemic, requiring innovative packaging solutions that are robust enough to travel by courier.

All of this means it’s time to get your creative juices flowing and think about the types of packaging your brand will need to stand out from the Christmas crowd.

From simple chic through to the most sophisticated boxes with bespoke features, our experienced team of packaging designers will guide you step by step through the whole process, from concept and design to delivery, while your own dedicated account manager will keep you abreast of progress throughout to ensure your packaging is delivered on time and on budget.

Get in touch today to discuss your requirements and get the ball (or should that be bauble?) rolling…